Jericho: The Finale

JerichoCentral was born from a desire to showcase the Save Jericho campaign in May of 2007; it then evolved into an outlet for Jericho news and information.

This chapter of the Jericho saga is finished. Jericho has been cancelled by the people who can't see the future so it is time for me to move on.

All content will be left online for viewing but I will not continue to post. I would like to thank everyone who contributed, commented, dugg, and those who were faithful readers.

JerichoMonster will remain active but, in coming weeks, will have a different look and broader scope. Jericho will continue to be a part of the Monster.

My friend, Beth, and I are happy to have a new blog named Margie and Edna's Basement. Margie and Edna are fictional characters created by Beth and myself. They have lived in Jericho, Kansas all their lives but have decided it's time for them to branch out beyond their beloved town. We hope you will follow their hilarious adventures.

Joining Nielsen

"Nielsen, the television ratings monopolist, finally made its way to my mom. She called me, THRILLED that she had been selected to be a Nielsen family! When I think Nielsen, i think set-top boxes that measure your every channel surf, so I asked if they were going to help her with the installation of the box. She said that she was supposed to just write down what she’s watching every minute of the day. WHAT? I assumed she was embroiled in some mail-in phishing operation, but when I got there and looked at her paperwork — it was legit. Nielsen sent her $15 and a little paper diary so that she could record what she watched, exactly when she changed the channel, when she channel-surfed, where she ended up and for how long, etc. I simply could not believe that that is what was behind the billion-dollar advertising decisions that marketers make."

Les Moonves: Kill American Idol

"With CBS close to losing the total viewers race for the first time in five years, CEO Leslie Moonves called Fox's ratings hit "American Idol" a "monster" and urged somebody to "kill that show."

"While we're in repeats, 'American Idol' continues to be a monster," Moonves said Thursday at the McGraw-Hill Media Summit in New York City. "It's a phenomenon. If somebody would kill that show, I'd really appreciate it. But it's a national phenomenon, and it continues to do extremely well. It's tough to compete with it."



"According to Media Life Magazine, the three big network evening news broadcasts have slipped badly in the key 18 to 34 age bracket. At the same time, though, the Cable news nets have picked up among that same demographic. All three network newscasts have lost numbers since last year, with Katie Couric having the worst slide of the three.

According to Media Life, the main reason the evening news shows have been losing so steadily is because the Internet and Cable can give news at any time the viewer is ready to take their news whereas the evening news must be specifically scheduled into the viewer’s lives. Media Life claims that the 18 to 34 age group just “never got into the evening news habit” – a pretty plausible point."

CBS: Take A Look

"The top 10 highest rated shows on the Web this past week were:

1."American Idol" (32.35 percent)
2."Deal or No Deal" (9.91 percent)
3."America's Most Wanted" (4.62 percent)
4."Survivor" (3.58 percent)
5."Lost" (3.21 percent)
6."Dancing with the Stars" (2.13 percent)
7."America's Next Top Model" (2.12 percent)
8."One Tree Hill" (1.78 percent)
9."Jericho" (1.75 percent)
10."The Biggest Loser" (1.45 percent)"




"It's no longer enough to look simply at ratings when judging the worth of a TV show. That's only part of it. A lot of other factors come into play, and now Publicis-owned agency Optimedia has set about to factor those in to determine a show's true popularity with viewers. A new study ranks the reach and power of broadcast programs based on viewership and buzz across digital and traditional media, and it comes up with some surprising results. "Gossip Girl," the CW show that ranks a mere 115th in TV ratings this season, ranks No. 15 on Optimedia's content power ratings, higher than hits with much bigger TV audiences like ABC's "Private Practice" and CBS's "CSI: NY." Networks are starting to pay more attention to this broader potential audience. Tellingly, "Gossip" has been renewed for another season. Other shows that shot up in content power ratings include NBC's "30 Rock" and "Friday Night Lights," which rank in the 80s for TV and in the top 20 for Optimedia. Greg Kahn, senior vice president and director of strategic resources for Optimedia, talks to Media Life about why such new ways of looking at ratings are crucial to media people, what types of shows rate highly, and why networks are taking the trends into account for the upfront."

We Should All Count

Awesome website with Nielsen info.

"Do you think less than 10,000 handpicked households should dictate what more than 250 million people watch on television? Neither do we. Now you can do something about it.

Welcome to WeShouldALLCount.com: America's single resource for the latest news and filings related to the erinMedia federal antitrust suit against Nielsen Media Research (NMR)."
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"The CBS Audience Network is the web’s first professional online video network distributing CBS entertainment, news and sports content to as much of the Web as possible. Partnerships with leading edge community building and social application providers enables users to discover and personalize CBS content and allows users to easily incorporate CBS clips into their profiles, websites, blogs, widgets, wikis and community pages.

Benefits to Advertising in the CBS Audience Network:

The #1 Television network is NOW ONLINE
The most widely distributed professional video content network on the web*
The most engaged video audience on the web – 2x higher than the closest network competitor^
Content Diversity: featuring web friendly short-form and full length episodes
Community Diversity: reaching ALL of the web’s demographic and psychographic profiles
CBS Online video consumption growing 200% year over year
Research: custom quantitative and qualitative data on advertising performance and viewer engagement
Advertising Creative Diversity: custom advertising units, overlays, in-stream advertising

Moonves: New Media

"On a conference call with analysts last Tuesday, Moonves said that CBS will likely grow through acquisition, most likely in the new media and outdoor advertising space.

CBS has usually used its cash reserves to pay dividends to shareholders. While that remains the priority — and Moonves said the dividend could possibly rise again this year — he said there is plenty of powder in the broadcaster's arsenal to fund a deal or two."



"Last season was about the aftermath of a nuclear attack in our small little town," says Barbee. "Season 2 is about the country and saving a system of government and a way of life. It's about occupation, resistance and then revolution."

- Carol Barbee - Baltimore Sun

Jericho: Moonves and Nielsen

"As the media industry ponders its efficiencies in a shaky economy, one bigwig who's not panicking is Les Moonves. The president-CEO of CBS Corp. said in his fourth-quarter 2007 earnings call to investors this morning that the TV side of CBS has not seen a recession thus far.

Earlier in the call, Mr. Moonves also addressed the gray area that continues to surround the effectiveness of Nielsen's commercial ratings in the post-strike TV market. "With the new C3 measurement system, it is virtually impossible to draw apples-to-apples comparisons," he said. "And with the strike adding more repeats there is little conclusion that can be drawn from the numbers this season. What is important is that the advertisers are generally pleased that we have a more precise measuring system."

Jericho And Dan Rather ?

"People were very upset when “Jericho” was cancelled, and they decided to send CBS a message. After thousands of pounds of nuts were sent into CBS headquarters, the network said that they understood, and were going to take immediate action: They announced that Dan Rather was coming back. This announcement was short-lived when CBS realized that what people really wanted was Jericho back. CBS agreed, and later in the year said that it would be back in 2008. Dan Rather lobbied to be on “Jericho” as a newscaster, but executives thought it would be completely implausible."



"CBS Corporation (NYSE: CBS and CBS.A) announced that Leslie Moonves, President and Chief Executive Officer, will participate in a question-and-answer session as the keynote luncheon speaker at Citigroup's 18th Annual Global Entertainment Media& Telecommunications Conference on Thursday, Jan. 10, 2008.

The session will begin at 12:30 PM, MT (2:30 PM, ET). An audio webcast of the session will be available on cbscorporation.com. A replay of the audio webcast will be available in the Investor Relations/Presentations section of the Web site."

CBS: Playing Favorites?

CBS: Reinstate Xwarp and Wolf. Clean up your mess.

No one will explain why they were banned. They did not break TOS.

Come Home To Jericho: On DVD

Who wouldn't want to come home to this action packed drama?

How many places can you think to leave a business card?

How many places can you think to place a sticker?

How many reasons can you think of to send a postcard?

Where can you use a banner or graphic in your email?

Let's go tell the world. Find what you need here.



"CBS gambles on musical drama ‘Viva Laughlin’ and loses the jackpot"

It’s unfortunate that “Laughlin” is so inextricably bad because it does have an innovative concept. CBS is selling the show as a “mystery drama with music,” but — theater queens get ready — it’s a musical."



"Last spring, Leslie Moonves, chief executive of the CBS Corporation, delivered what several executives there described as a strong message to his programming troops: find us another hit, fast.

That urgency was something of a departure for CBS, where executives pride themselves on qualities like steadiness and stability and on an overall approach of rebuilding the network “brick by brick,” as Mr. Moonves frequently puts it."

CBS: Shame On You Once Again

Excellent article from The Jericho Bulletin:

"I never trusted this corporation even after they brought Jericho back from the brink. I held my tongue only because I thought it was best for the campaign, but under the current circumstances, I fail to see why I should continue mincing words."

What has CBS done now?

It seems Pamela Reed is out of Jericho. Why? Age.

"Pamela Reed (Kindergarten Cop, HBO’s Tanner 88) hasn't been so lucky. Although she has a role on Jericho, the canceled and subsequently revived CBS drama, her contract has not been renewed. "The average age of actors on that show is under 40, and those of us over 40 are gone," she observes."

"This from CBS, a network that has built its ratings around the loyalty of older viewers and has a female, Nina Tassler, in charge of CBS Entertainment. Sadly, many female executives in positions of power aren't doing – or aren’t able to do - that much to change the state of the female acting union."