Saturday, August 4, 2007
CBS and Nielsen
Comments from a Nielsen family
What they experienced.
Enraged fans raise Jericho from the dead
CBS Has the Analysts Confused "Viacom Looks to Reinvent Commercial Pods CEO Dauman: Wants to 'Fundamentally Change' How Viewers Watch Ads"
Free Jericho Avatars
"TWO NIELSEN COMPANY DIVISIONS--NIELSEN MEDIA Research and Claritas--will bring two of their biggest respective research tools together for advertisers. With Nielsen's Npower, marketers can draw data such as minute-by-minute ratings, reach and frequency, co-viewing, length of tuning per viewer, audience duplication, heavy and light viewer, median age and median income."