Online: CBS Ad Rates

"CBS said ad spots for TV shows it airs on its online "Audience Network" are selling for more than $20 per thousand viewers -- a higher rate than the network charges when it broadcasts the same shows on your TV in prime time. There's two ways to view a stat like that. The first: It shows that the CBS's online audience is much smaller than its broadcast one. CPMs are a function of both price and reach. But the more positive view is that the price also reflects the fact that online viewers tend to be more engaged with the advertising and a lot younger than network TV (median age 38, compared to 53 for TV)."


The fourth Jericho blog carnival.

Thanks to Amy at RemoteAccess


"Is anyone else out there a "Jericho" fan? When I first saw this "new" flag of the "Allied States of America", I thought, "WTF?" And, for the last few episodes, every time they show it, every time they take down the flag of the United States and put up the new flag, I can't help but have a feeling of queasy unease. I guess that's the first question I would ask if we would have to reconstitute ourselves, would we choose a new flag? The Iraqis have tried to do it twice without much success."

Online: CBS Ad Rates

"CBS said ad spots for TV shows it airs on its online "Audience Network" are selling for more than $20 per thousand viewers -- a higher rate than the network charges when it broadcasts the same shows on your TV in prime time. There's two ways to view a stat like that. The first: It shows that the CBS's online audience is much smaller than its broadcast one. CPMs are a function of both price and reach. But the more positive view is that the price also reflects the fact that online viewers tend to be more engaged with the advertising and a lot younger than network TV (median age 38, compared to 53 for TV)." The fourth Jericho blog carnival Thanks to Amy at RemoteAccess "Is anyone else out there a "Jericho" fan? When I first saw this "new" flag of the "Allied States of America", I thought, "WTF?" And, for the last few episodes, every time they show it, every time they take down the flag of the United States and put up the new flag, I can't help but have a feeling of queasy unease. I guess that's the first question I would ask if we would have to reconstitute ourselves, would we choose a new flag? The Iraqis have tried to do it twice without much success."

Online: CBS Ad Rates

"CBS said ad spots for TV shows it airs on its online "Audience Network" are selling for more than $20 per thousand viewers -- a higher rate than the network charges when it broadcasts the same shows on your TV in prime time.

There's two ways to view a stat like that. The first: It shows that the CBS's online audience is much smaller than its broadcast one. CPMs are a function of both price and reach. But the more positive view is that the price also reflects the fact that online viewers tend to be more engaged with the advertising and a lot younger than network TV (median age 38, compared to 53 for TV)."



The fourth Jericho blog carnival

Thanks to Amy at RemoteAccess


"Is anyone else out there a "Jericho" fan?

When I first saw this "new" flag of the "Allied States of America", I thought, "WTF?" And, for the last few episodes, every time they show it, every time they take down the flag of the United States and put up the new flag, I can't help but have a feeling of queasy unease.

I guess that's the first question I would ask if we would have to reconstitute ourselves, would we choose a new flag? The Iraqis have tried to do it twice without much success."

Quincy Smith: Diving In

"The bigger question: What does CBS plan to do with a small company - now around 16 people -- that makes web video? Digital boss Quincy Smith says that deal was meaningful for CBS -- "2006 was the year of experimentation. We're not just touching our toes in the water anymore." -- but is also clear about the big picture: CBS isn't going to shift its core focus from making and distributing broadcast TV shows. We're not quite sure where that leaves the Wallstrip guys -- there's a lot of talk about "infusing their DNA" into CBS, which confuses us a bit -- but we're happy to watch their stuff, regardless."




"The other Tuesday night SF show had much lower numbers by comparison but still showed fair ratings for the LIVE watching crowd. “Jericho” garnered a 1.8/5 share for its efforts, or close to 6 million fans tuning in. While that is nothing to hoop and holler about, this is one particular show that has shown it does much better with the TiVo/DVR crowd and it will be interesting to see what those numbers reveal. After the gripping, and quite shocking conclusion to this Tuesday’s episode, “Jericho” has proven it deserves a third season. We can only hope that CBS is sharp enough to realize that."

Missing Bonnie Richmond

It was a sad episode of Jericho this week when Bonnie died. I will really miss her and Shoshannah as well. Thank you, Shoshannah, for all the hard work you did for Jericho. You are a fine actress and I'll be watching you spread your wings and soar again soon.

Kudos to Emily Rose for her fine performances. I love that she's joined the cast and hope she returns for Season 3. She is impressive.

Finally, I've always liked Skeet and still do but this man's talent has burst forth this season. He seems to be putting his all into every scene and it shows. We appreciate Skeet.
+++++++++++++++++++++++++

Congratulations to Nina Tassler. Thank you for your efforts.


"CBS Entertainment president Nina Tassler will be honored with the National Champion for Children Award by the Alliance for Children’s Rights at a March 10 gala in Beverly Hills.

According to the organization, Tassler is being honored “for her dedication and commitment to the organization’s mission. She is a strong advocate for children living in poverty in the Los Angeles area and has played an active role for the Alliance for Children’s Rights, most recently attending and supporting a Thanksgiving dinner for youth who have aged out of foster care without a family or permanent support system.”

Jericho: CBS Numbers

Breaking News: CBS Press Release


"On-Air + Online + On-DVR = Many More Eyeballs and Double Digit Percentage Demo Increases

"Jericho" and "Big Brother" Viewer Engagement Across Multi-Platforms Is Far Greater Than Initial Same Day Ratings Indicate

On-air, online and on-DVR viewing are resulting in many more eyeballs for CBS series JERICHO and BIG BROTHER, according to Nielsen Live Plus 7-Day ratings and new data from CBS Interactive Research."



"CBS, for the first time in six years, will cede its spot as most-watched network. To Fox.

CBS, which uses a strategy of getting total viewers rather than the coveted 18-49 demo, has won the rights to call itself America’s top network many years running.

As a result of the lengthy WGA strike, CBS has suffered because its anchor scripted shows have gone missing. CSI, for example, last ran an original episode on January 10 and will not return with new eps until April 3."

Jericho Time-Shifted Numbers In

Time-Shifted Numbers are in.

Go here.



Excellent article.


"Newspaper circulation figures miss the millions of people who prefer to read news and features online. And conventional overnight and weekly Nielsen TV ratings don't capture viewers who now watch shows at their convenience online or on DVRs, VOD and portable devices.

In television, technology seems to give Nielsen Media Research a better handle on audience habits. Its People Meter boxes, installed in homes of survey participants, automatically record when a TV set is on, the channel being watched, and - when people take the trouble to push the right buttons - who's in the room.

The biggest change this year is Nielsen's decision to include viewers who don't watch a show live as it is broadcast via the airwaves or cable. Weekly ratings now also include people who watch a program any time on the same day it airs - the cutoff is 3:00 AM. And beginning with the TV season that started in September, networks cut ad deals based on the number of people who watch a program up to three days after the air date.

While this certainly provides for a more complete picture, the new statistics still don't tell us how many people watch a show or network in all of its venues."

Nielsen: Protecting Numbers

"Hear This: If I report television ratings information here, it’s based on unofficial sources here in the market. Those darn Nielsen folks are pretty protective of their numbers, because they don’t want us media types publicizing numbers that they’re charging the stations good money to get. From what I hear they come down hard on their TV station customers for providing those numbers to media types.

So it comes as no surprise to me that information I received and published last week may have been off by a few points. Sweeps ratings seem to be less important than they used to be, but they’re still the way stations keep score, and the numbers relate directly to what is charged for advertising."



Here are some updates from fans of The Dresden Files.

Moonves: New Media

"On a conference call with analysts last Tuesday, Moonves said that CBS will likely grow through acquisition, most likely in the new media and outdoor advertising space.

CBS has usually used its cash reserves to pay dividends to shareholders. While that remains the priority — and Moonves said the dividend could possibly rise again this year — he said there is plenty of powder in the broadcaster's arsenal to fund a deal or two."



"Last season was about the aftermath of a nuclear attack in our small little town," says Barbee. "Season 2 is about the country and saving a system of government and a way of life. It's about occupation, resistance and then revolution."

- Carol Barbee - Baltimore Sun