Wednesday, March 5, 2008

Jericho: CBS Numbers

Breaking News: CBS Press Release

"On-Air + Online + On-DVR = Many More Eyeballs and Double Digit Percentage Demo Increases

"Jericho" and "Big Brother" Viewer Engagement Across Multi-Platforms Is Far Greater Than Initial Same Day Ratings Indicate

On-air, online and on-DVR viewing are resulting in many more eyeballs for CBS series JERICHO and BIG BROTHER, according to Nielsen Live Plus 7-Day ratings and new data from CBS Interactive Research."

"CBS, for the first time in six years, will cede its spot as most-watched network. To Fox.

CBS, which uses a strategy of getting total viewers rather than the coveted 18-49 demo, has won the rights to call itself America’s top network many years running.

As a result of the lengthy WGA strike, CBS has suffered because its anchor scripted shows have gone missing. CSI, for example, last ran an original episode on January 10 and will not return with new eps until April 3."

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