Monday, March 3, 2008
Nielsen: Protecting Numbers
"Hear This: If I report television ratings information here, it’s based on unofficial sources here in the market. Those darn Nielsen folks are pretty protective of their numbers, because they don’t want us media types publicizing numbers that they’re charging the stations good money to get. From what I hear they come down hard on their TV station customers for providing those numbers to media types.
So it comes as no surprise to me that information I received and published last week may have been off by a few points. Sweeps ratings seem to be less important than they used to be, but they’re still the way stations keep score, and the numbers relate directly to what is charged for advertising."
Here are some updates from fans of The Dresden Files.