Saturday, March 22, 2008
JerichoCentral was born from a desire to showcase the Save Jericho campaign in May of 2007; it then evolved into an outlet for Jericho news and information.
This chapter of the Jericho saga is finished. Jericho has been cancelled by the people who can't see the future so it is time for me to move on.
All content will be left online for viewing but I will not continue to post. I would like to thank everyone who contributed, commented, dugg, and those who were faithful readers.
JerichoMonster will remain active but, in coming weeks, will have a different look and broader scope. Jericho will continue to be a part of the Monster.
My friend, Beth, and I are happy to have a new blog named Margie and Edna's Basement. Margie and Edna are fictional characters created by Beth and myself. They have lived in Jericho, Kansas all their lives but have decided it's time for them to branch out beyond their beloved town. We hope you will follow their hilarious adventures.
Friday, March 21, 2008
We are Margie and Edna. We have lived in Jericho, Kansas all our lives but we've decided it's time for us to branch out beyond our beloved town.
We'll still keep you informed of all the gossip-I mean the goings on here in town-but we're also going to talk about anything and everything else.
Please visit us at our new blog: Margie and Edna's Basement.
We do love having company.
Thursday, March 20, 2008
"Evidently there's still confusion in the marketplace about what works online, particularly when it comes to video advertising. Two panels at the Ad Age Digital Conference addressed the proliferation of video across different screens and the issues marketers are still grappling with on these new platforms."
"The other day someone was trying to tell me that TV commercials are much louder than the shows we watch, but I couldn't hear them over the ad that was playing on the television at the time.
In fact, it's not just on television any more. I was watching a Supernatural episode from the CW website and was assaulted with ads that were much louder than the show through my own computer - and that's what got me going on today's Screen Rant.
TV Commercials Are Too Loud, But Don't Ask The TV Stations About It
Television commercial volumes (I'm using TV as my common reference) are too loud and without a doubt, we know it, but according to your local television station, they effectively insult us by telling us we are wrong."
Wednesday, March 19, 2008
Are you listening, Moonves?
"Analytics will be the new Intellectual Property. CBS looked at its own traffic and saw a trend of users “catching up” on what happened previously ahead of new episodes of Jericho and Survivor.
Building communities around content drives engagement. But content producers need to take a holistic view of what a show is. Its not just 8-9pm. When you consider joining groups on Facebook, catching up on previous episodes, reading blogs, etc., a show has a much longer, broader appeal than just its timeslot."
"Today I am launching a new company from the pulver.com Incubator, PrimeTimeRewind.TV. Amit Shafrir and I co-founded this company in 2007.
PrimeTimeRewind.TV provides one click access for consumers to watch the latest episode of their favorite Prime Time TV Shows (assuming the underlying TV Network has made the show available for free online viewing.)
The 2007/2008 television season is the first one in which each of the major US based TV and Cable networks embraced the Internet since the start of the TV season by offering complete episodes of most of their prime-time programs for free to people located in the USA. While this is an exciting development for USA based consumers (access to the online TV content is restricted by geography by each of the respective TV Networks), the discovery and viewing experience on each individual site continues to be rather challenging. Until today, there has not been any single platform available for watching all of the otherwise available Prime Time TV programs; each network requires visiting and hunting through a very different site and different user experience."
Tuesday, March 18, 2008
Monday, March 17, 2008
"I have previously stated that Jericho is pretty good. Now I'd like to upgrade the show to really good. Both of the last two episodes had me on the edge of my seat, and last episode I was totally bawling halfway through.
Kung Fu Monkey says:
It's a become better plotted espionage thriller than 24 ever was on its best day.
It's also sharp commentary on the privatization of warfare, the cozy symbiosis of politicians and massive corporations, out of control contractors in Iraq, and the relationship between the US military and populations they're "administering".
Sunday, March 16, 2008
"Nielsen, the television ratings monopolist, finally made its way to my mom. She called me, THRILLED that she had been selected to be a Nielsen family! When I think Nielsen, i think set-top boxes that measure your every channel surf, so I asked if they were going to help her with the installation of the box. She said that she was supposed to just write down what she’s watching every minute of the day. WHAT? I assumed she was embroiled in some mail-in phishing operation, but when I got there and looked at her paperwork — it was legit. Nielsen sent her $15 and a little paper diary so that she could record what she watched, exactly when she changed the channel, when she channel-surfed, where she ended up and for how long, etc. I simply could not believe that that is what was behind the billion-dollar advertising decisions that marketers make."