Wednesday, March 19, 2008
CBS: Jerking Us Around
Are you listening, Moonves?
"Analytics will be the new Intellectual Property. CBS looked at its own traffic and saw a trend of users “catching up” on what happened previously ahead of new episodes of Jericho and Survivor.
Building communities around content drives engagement. But content producers need to take a holistic view of what a show is. Its not just 8-9pm. When you consider joining groups on Facebook, catching up on previous episodes, reading blogs, etc., a show has a much longer, broader appeal than just its timeslot."
"Today I am launching a new company from the pulver.com Incubator, PrimeTimeRewind.TV. Amit Shafrir and I co-founded this company in 2007.
PrimeTimeRewind.TV provides one click access for consumers to watch the latest episode of their favorite Prime Time TV Shows (assuming the underlying TV Network has made the show available for free online viewing.)
The 2007/2008 television season is the first one in which each of the major US based TV and Cable networks embraced the Internet since the start of the TV season by offering complete episodes of most of their prime-time programs for free to people located in the USA. While this is an exciting development for USA based consumers (access to the online TV content is restricted by geography by each of the respective TV Networks), the discovery and viewing experience on each individual site continues to be rather challenging. Until today, there has not been any single platform available for watching all of the otherwise available Prime Time TV programs; each network requires visiting and hunting through a very different site and different user experience."