Friday, March 14, 2008
Les Moonves: Kill American Idol
"With CBS close to losing the total viewers race for the first time in five years, CEO Leslie Moonves called Fox's ratings hit "American Idol" a "monster" and urged somebody to "kill that show."
"While we're in repeats, 'American Idol' continues to be a monster," Moonves said Thursday at the McGraw-Hill Media Summit in New York City. "It's a phenomenon. If somebody would kill that show, I'd really appreciate it. But it's a national phenomenon, and it continues to do extremely well. It's tough to compete with it."
"According to Media Life Magazine, the three big network evening news broadcasts have slipped badly in the key 18 to 34 age bracket. At the same time, though, the Cable news nets have picked up among that same demographic. All three network newscasts have lost numbers since last year, with Katie Couric having the worst slide of the three.
According to Media Life, the main reason the evening news shows have been losing so steadily is because the Internet and Cable can give news at any time the viewer is ready to take their news whereas the evening news must be specifically scheduled into the viewer’s lives. Media Life claims that the 18 to 34 age group just “never got into the evening news habit” – a pretty plausible point."