Wednesday, August 29, 2007
Jericho,Nielsen, and Martha Stewart
"The Baby Boomer Is Back -- Just Ask Martha"
"boomers were 78.2 million strong in 2005, according to the U.S. Census Bureau, and some estimates peg their spending at up to $2 trillion"
Pay attention, Les Moonves. Martha knows what you won't accept- there's money in those Boomers!
Speaking of Les, here's something else he won't like:
"Nielsen: "Drop in TV Ratings is Because People Are Watching Less TV"
* Nielsen found that households that have DVRs watch less TV now than before they got them.
* The decline in ratings is most pronounced in households that watch the most TV."
In more bad news for Les:
"Counting older folks in, CBS was once again the most popular network last week, Nielsen Media Research said."
These older folks love Jericho too so why won't you accept that?
Good luck, Martha. Would you do lunch with Les?