Tuesday, September 4, 2007
Fall Is In The Air
"Nets Take Promos Beyond Their Air"
"New this fall season: Broadcast networks will rely on social networks, guerrilla events, video-on-demand, YouTube, Web portals and mobile technology more than ever before to promote their new lineups to increasingly distracted consumers. What's not so new is the continued reliance on their own airwaves to do most of the work."
Phillip W. Palmer Blog
Adopt Jericho here.
"Last year's serial dramas left viewers hanging"