"Corporations do believe that they are speaking to consumers - feedback forms, etc - but without realizing that they are just engaged in one-way dialogue, and not really listening to the customers.
Example one is CBS and Jericho: CBS was listening - at the beginning - to the fans. They had a CBS-based message board, and were working to augment and support the community. But, then the show was pulled off the air for the NCAA tourney, and then rescheduled against American Idol ... which killed the show.
Then came the nuts campaign - and CBS saw the real groundswell at work. CBS took the revolt, and turned into reform. It was no longer arm's length, but embracing the fans. The reformatted the home page, offering Widgets and a Wiki, and a production blog for behind-the-scene's view for the hardcore fans. It took a revolt and turned it into reform."
"Now you can buy the music of Supernatural and show your support for the striking writers at the same time. Through December 31, 2007, Firefox News is donating 100% of its affiliate sales commissions to the Actors Fund to help support writers and crew members affected by the WGA writer's strike. Firefox News makes a 5% commission per sale. At The Music of Supernatural page, you'll find a list of songs used on the series with a link to download on iTunes.
Right from the start, music has been an integral part of creating the atmosphere on Supernatural. Everything from Ozzy Osbourne to Bob Dylan has helped provide just the right note, either as background setting or to underscore an emotional scene. "Carry On Wayward Son" by Kansas has practically become the show's theme song. And no Supernatural fan can listen to Creedence Clearwater Revival's "Bad Moon Rising" without a shiver."
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