Jericho: More Than Ratings

"If TV metrics have taught us anything in 2007, it's that a show's success can no longer be measured by who's watching it on TV alone. Exhibit A: The CW's full-season pickup of "Gossip Girl," a teen soap with mediocre Nielsen ratings that consistently holds the top spot on iTunes' weekly most-downloaded-shows list. Exhibit B: CBS's second-season order for "Jericho," an apocalyptic drama initially canceled by the network but revived after the show's online fans sent CBS thousands of nuts in protest."