Remember this article by Rich of Copywrite Ink? His purpose in writing this post, Rich says, is "to fast-track some solutions for Jericho fans and CBS with seven points and hopefully turn the largest show cancellation protest into the beginnings of a long-running series with more mileage than anyone imagined, fans included."
This post is as helpful now as it was last June. I especially like this one:
"Solution Four: Add Value. Being co-called “partners” with CBS is a misnomer. There is no question that the fan base, at the moment, is supporting a CBS show (or “half” show, considering CBS only bought seven episodes), but Jericho fans really need to distinguish themselves as an independent group. As such, it is your primary goal is to add value to the organization and not necessarily CBS. If fans can add value to the organization beyond the show and actually engage consumers, you have a much more marketable product for prospects, who will inevitability watch and support the show anyway. Add value and members and you’ll also get your own sponsors (there’s a nut company that might even have interest in this). CBS might even jump in too, but stress your autonomy if it does."
Go back and read it again. You might learn something new. I did. Thanks Rich.
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