Wednesday, February 27, 2008
Nielsen: Charging More
I have to agree with the author here. Nielsen needs to quit jumping into everything (like they did HeyNielsen)and get their core program fixed first.
"Analytics and publishing powerhouse Nielsen continues to find new ways to charge clients more money for services that do little but make for a good press release. (Note to self: AWESOME BUSINESS MODEL!!)
In this doozy of a round, beginning next month, perpetually flailing Nielsen will “shadow” a group of 450 consumers, in separate phases throughout the year, and record any media they consume through each 24-hour day, whether magazines, books, DVDs, or YouTube videos.
If it sounds ambitious, it is, which is why they’re teaming with Ball State University and Sequent Partners (”on behalf of the Committee for Research Excellence”). Recruiting participants will be part of Nielsen’s job, and they’ll pull from the same pool they use to deliver flawed television ratings.
So why does this sound like it’s going to go horribly wrong?
For one, it’s Nielsen, so you should already expect that."
"CBS has begun streaming full-length episodes of Star Trek for free as part of the network's initiative to move archived programming online.
The entire first three seasons from the original series of Star Trek are available to be streamed, along with the first full seasons of MacGyver and Hawaii Five-O and the first two seasons of The Twilight Zone. Additional series are expected to be added over the next few months."