Thursday, February 28, 2008

Cable Ratings

"For all the agitation it caused the television industry, the writers strike had an undeniably salubrious effect on cable ratings, as seven of the top 10 ad-supported networks in February saw their primetime deliveries swell by double-digit percentages compared with a year ago.

According to Nielsen Media Research data from January 28-February 24, the 10 leading ad-supported cable networks averaged a 24.9% increase in total viewers in primetime compared with February 2007, a number inflated by CNN's primary-fueled surge of 133%. With CNN pulled out of the mix, the remaining nine still averaged a sizable 15.1% year-over-year increase."

"The Nielsen Co. has formed a national Hispanic/Latino Advisory Council (HLAC), an independent advisory group comprised of community and business leaders, to help the company recruit, measure and accurately report on Hispanic television households in the U.S.

The first meeting of the HLAC is scheduled for March 4 in New York.

“By providing invaluable third-party insight and expertise on the Hispanic community, the Hispanic/Latino Advisory Council will have an important role in helping us successfully achieve these goals,” said Catherine Herkovic, senior VP and managing director of the National Television Client Services at Nielsen.

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