Sunday, February 24, 2008
Well, it would appear that Quincy knows there are a lot of online viewers. Let's hope he tells ClueLes Moonves that we're here.
"Generally speaking there are younger demographics online, and we have to hit them with everything we've got," said Quincy Smith, president of CBS Interactive, in an interview. "We are absolutely using this to go out and find new eyeballs who might not otherwise have seen this.
Under Smith, CBS has been determined to make its programming available on as many Web sites as possible, rather than trying to confine viewers to CBS.com or other CBS-owned sites.
People who watch 'Jericho' might also like 'Star Trek,'" according to Smith. "We pay attention to DVD sales, to broadcast requests through Nielsen and also to online information. We know from discussions on YouTube that people who like this also like that. ... On Facebook, people who join the 'How I Met Your Mother' group also like stuff on 'Big Bang Theory.'"