Friday, November 9, 2007

CBS, Nielsen, and Firefly

"US broadcaster CBS is utilizing Facebook Ads to tap into an online community of The Amazing Race fans while attracting new viewers through targeted outreach, word-of-mouth referrals, and viral campaigns aimed at enabling fans to introduce the show to their friends, and their friends' friends."

"Now comes the latest dilemma, and Nielsen is trying to keep up with the times. The recent surge in DVRs (digital video recorders, including TiVo) have led to “time-shifting.” That is, “Lost” may air on Wednesdays, but a growing percentage of the audience is watching it the next day, or even on the weekend.

And how about time-shifting not only a few days, but weeks or months? More and more people are turning to DVDs to catch up with their favorite series. Sure, it takes patience and a lot of coach-potato stamina, but watching a whole season on DVD is what many folks are now doing.

So, the question that needs to be asked is clear: Should a program be punished if viewership is solid, even though people aren’t watching when the network originally airs the broadcast?"

"Sequel to Serenity finally happening? Fantastic if true. Reports suggest there is a chance of a direct to DVD sequel to Serenity, the film that followed on from where the television show Firefly left off. Alan Tudyk, the actor who played the the ship’s pilot, claims Universal has shown interest in the project."

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