Jericho : Viewers and Measurement

I am not fond of Facebook or the way it's set up but I go where there are Jericho viewers to be found. So, here is the easiest, simplest tutorial on using Facebook that I could find.

Come on and join us.



Talk of online audience measurement reached a crescendo in 2007. Publishers, advertisers and measurement firms grappled with significant shifts in how Web content is published and how users interact with it. Publishers pumped up the complaint volume about reporting discrepancies. And the Interactive Advertising Bureau (IAB) demanded the two biggest online measurement firms shed light on their methods.

While baby steps were taken in '07 to adjust audience measurement for a maturing Web, publishers remain disgruntled, Internet users continue to explore new means of consuming digital media, and, for better or worse, agencies have more and more data to decipher.

Perhaps the most significant event in the space occurred in April. In an impassioned missive addressed to the CEOs of online measurement firms ComScore and Nielsen/NetRatings (now Nielsen Online), IAB CEO Randall Rothenberg expressed dismay and frustration with discrepancies in site audience and ad impression reports. "

Jericho On Facebook

"Facebook has unleashed Jericho applications for Facebook. Basically it acts like a chain letter where you invite 20 of your Facebook friends to join the Jericho group. Everyone needs to get on this ASAP, I already invited 20 friends, hopefully that 20 friends will invite 20 more friends and so on."



Thanks to Amy of Remote Access for posting this:

"Want to know how many new episodes are left of each of your favorite shows? There are several folks out there working hard to get you this information.

First off, we have this nifty graphic on LoHud.com, thanks to the Associated Press. Choose your day and find out where your shows stand. Not all shows have been updated, but the graphic is interactive and updates each day."

CBS, Nielsen, and Firefly

"US broadcaster CBS is utilizing Facebook Ads to tap into an online community of The Amazing Race fans while attracting new viewers through targeted outreach, word-of-mouth referrals, and viral campaigns aimed at enabling fans to introduce the show to their friends, and their friends' friends."



"Now comes the latest dilemma, and Nielsen is trying to keep up with the times. The recent surge in DVRs (digital video recorders, including TiVo) have led to “time-shifting.” That is, “Lost” may air on Wednesdays, but a growing percentage of the audience is watching it the next day, or even on the weekend.

And how about time-shifting not only a few days, but weeks or months? More and more people are turning to DVDs to catch up with their favorite series. Sure, it takes patience and a lot of coach-potato stamina, but watching a whole season on DVD is what many folks are now doing.

So, the question that needs to be asked is clear: Should a program be punished if viewership is solid, even though people aren’t watching when the network originally airs the broadcast?"



"Sequel to Serenity finally happening? Fantastic if true. Reports suggest there is a chance of a direct to DVD sequel to Serenity, the film that followed on from where the television show Firefly left off. Alan Tudyk, the actor who played the the ship’s pilot, claims Universal has shown interest in the project."