Thursday, January 3, 2008

Jericho : Viewers and Measurement

I am not fond of Facebook or the way it's set up but I go where there are Jericho viewers to be found. So, here is the easiest, simplest tutorial on using Facebook that I could find.

Come on and join us.

Talk of online audience measurement reached a crescendo in 2007. Publishers, advertisers and measurement firms grappled with significant shifts in how Web content is published and how users interact with it. Publishers pumped up the complaint volume about reporting discrepancies. And the Interactive Advertising Bureau (IAB) demanded the two biggest online measurement firms shed light on their methods.

While baby steps were taken in '07 to adjust audience measurement for a maturing Web, publishers remain disgruntled, Internet users continue to explore new means of consuming digital media, and, for better or worse, agencies have more and more data to decipher.

Perhaps the most significant event in the space occurred in April. In an impassioned missive addressed to the CEOs of online measurement firms ComScore and Nielsen/NetRatings (now Nielsen Online), IAB CEO Randall Rothenberg expressed dismay and frustration with discrepancies in site audience and ad impression reports. "

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