Thursday, October 18, 2007
Hey! Nielsen: TV Blog Contest
Hey! Nielsen TV Blog Contest Update
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Jericho Fans Need Answers From CBS
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"The Nielsen Co. today released its new commercial ratings for the first week of the season on the five broadcast networks. During the week, the commercial ratings numbers used for advertising sales were 1 percent lower than live program ratings, which was the standard used last year."
"The Nielsen Co. has launched DemoWatch, a new service that will help advertisers make sure their ads are reaching an age-appropriate audience, reports Mediaweek."
"CBS has been handling Jericho’s return rather poorly—pre-empted re-runs this summer (like the network didn’t know when certain football games were going to be aired!); no off-season promotion; no promises as to when the show might return; virtually no publicity from the network itself as to the DVD release of Season 1.
It’s almost as if the network wants Jericho to fail again. Not that it really failed in the first place."