Friday, October 19, 2007
Jericho: The Nuts Effect
"In this post-Jericho era, any network executive or TV producer who's just signed off on a potentially unpopular change now expects to spend their next day at the office buried underneath an avalanche of foodstuffs delivered by protesting viewers who now believe that even the most stubborn of minds can be changed with a metric ton of peanuts. Discussing the announcement of Jorja Fox's (officially voluntary) departure from CSI with TVGuide.com, executive producer Carol Mendelsohn marvels at how disappointed fans have escalated things since the now quaint-seeming NUTS to CBS! campaign:"
"With the fall season upon us, Ad Age TV Editor Brian Steinberg casts a critical eye on some of TV's new and continuing series to help marketers determine which may be the best showcases for their ads and products. Tonight at 10 p.m., CBS premieres one of the more ambitious shows on its fall schedule, "Viva Laughlin," a singing and dancing drama set in a gambling town."
"Nielsen Co. announced two new services for online and mobile measurement.
Nielsen Online is comprised of the company’s Nielsen//NetRatings and BuzzMetrics services, which provide measurement and analysis of online audiences, advertising, video, blogs, user-generated media and word-of-mouth marketing. "