JERICHO RETURNS
FEB 12th 2008
10pm! EST
"A new report from Nielsen shows young adults are increasingly watching TV at times other than their original broadcasts — on devices that aren't TVs, reports Mediaweek.
56 percent of those studied, ages 18-34, say they catch up on missed episodes of a show online, on portable devices or using a DVR:"
"Nielsen has partnered with Digimarc to digitally "watermark" or fingerprint video clips from media companies circulating on the Internet. Clips would have a unique ID and specific rules could be assigned to govern their uploading and distribution accordingly, to prevent copyright infringement."
