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"The marketing world “is evolving from ‘interrupt me’ to ‘engage me’ when it comes to consumer interactions,” said Rand. “It is a fundamental shift in the way marketers approach consumers with their message.”
Part of that shift has occurred because of “the latency effect,” said Pete Blackshaw, evp-Nielsen Online Strategic Services, Cincinnati, and one of the founders of WOMMA. (Nielsen Online Strategic Services and Brandweek are divisions of Nielsen Co.)
According to Blackshaw, this is the digital trail consumers are leaving with their product recommendations on e-commerce and social networking sites as well as blogs. “The Internet has put word-of-mouth on steroids, with archived commentary and product reviews that make a big impact,” said Blackshaw. “The fastest growing sources of indexable content in Google’s search engine are first-person testimonials.”
Terocious of Jericho Junction has taken on a task that he needs help with from everyone.
"I think we should document how CBS has not lived up to its end of the bargain.
I plan to start looking for the threads where we have been posting sightings of promotional efforts on the part of the network. I know there have been several. If you authored one of them or know where any are please post them here.
Any other data in this regard would be good as well. If there are articles where CBS made promises that would be great. Whatever you think of post it here and I will go through it.
Then I will collate it all into one Junction post we can digg and get out there into the world for all to see."
You can also leave a comment for Terocious here in the Comments section. Thanks.
Cultural Learnings Presents:
Sound Off! Week: Jericho and Supernatural Fans on ‘Hey! Nielsen’
Monday
* The Problem of Points of Origin
Tuesday
* Hey! Nielsen: A Land of Confusion
Wednesday
* The Spamming Question
Thursday
* Does Hey! Nielsen impact television REALLY?
Friday
* Suggestions on Improving Hey! Nielsen
Photo courtesy of RubberPoultry. Thanks.
"Thanks to a rule change this season by Nielsen Media Research, NBC was able to add viewers from a Saturday replay of "Heroes" while throwing out a low-rated primetime hour. While the other networks cried foul, "Heroes" jumped to 17 million viewers and a 7.3 rating/17 share in the adults 18-49 for the Monday broadcast, a significant change from last week's preliminary estimate of 14.1 million viewers and a 6.5/17."
"Close watchers of the site have been asking us about the downward change in the Rankings and Hey! Nielsen Score overnight. Was it a ripple in the stock market?! No, just us in Beta. Our team will be making many refinements, additions and improvements to the factors that make up the Hey! Nielsen Score during this period."
Fall Ratings Surprises
"A select crop of heavily buzzed fall shows have premiered to merely average ratings in recent weeks, prompting industry head-scratching. The titles had fair-to-great press coverage and strong research tracking numbers to indicate significant pre-air viewer interest. Keep in mind this is very early in the season, all are considered viable and have the potential to gain in the coming weeks. Still, it's worth asking: What happened?"
"Love Triangle: To Connect With Consumers, Brands Must Intersect With Online Communities, Too"
Made me think of Jericho.
