Thursday, October 4, 2007
Fall Ratings Surprise
Photo courtesy of RubberPoultry. Thanks.
"Thanks to a rule change this season by Nielsen Media Research, NBC was able to add viewers from a Saturday replay of "Heroes" while throwing out a low-rated primetime hour. While the other networks cried foul, "Heroes" jumped to 17 million viewers and a 7.3 rating/17 share in the adults 18-49 for the Monday broadcast, a significant change from last week's preliminary estimate of 14.1 million viewers and a 6.5/17."
"Close watchers of the site have been asking us about the downward change in the Rankings and Hey! Nielsen Score overnight. Was it a ripple in the stock market?! No, just us in Beta. Our team will be making many refinements, additions and improvements to the factors that make up the Hey! Nielsen Score during this period."
Fall Ratings Surprises
"A select crop of heavily buzzed fall shows have premiered to merely average ratings in recent weeks, prompting industry head-scratching. The titles had fair-to-great press coverage and strong research tracking numbers to indicate significant pre-air viewer interest. Keep in mind this is very early in the season, all are considered viable and have the potential to gain in the coming weeks. Still, it's worth asking: What happened?"
"Love Triangle: To Connect With Consumers, Brands Must Intersect With Online Communities, Too"
Made me think of Jericho.