Promoting Jericho

There has been a lot of discussion today about how to promote Jericho. Instead of a tutorial today I'd like to address some of the issues raised as well as a few ideas.

1. Are we fragmented? To a degree I think we are. Many of our fellow Rangers left us when CBS announced that they were giving us 7 more episodes. Part of the reason may be that they feel we won and there was no more work to do or they may plan to come back when Jericho airs this Fall. It's also summertime and people are enjoying other activities.

2. Since there are fewer of us it will fall on us to make it appear our numbers are larger than they are. We need more people digging and commenting. We need to post on every forum we can find that will let us talk Jericho. The digging and commenting is going much better for now.

3. We're doing great reaching friends and family but as Memles said that's not enough. We need to extend our arms to embrace everybody. This is difficult because in most marketing plans you learn who your target audience is then you direct all activity towards them. We know that our target is everybody and the way you market to a 60 year old likely won't work with a 10 year old.

4. I have two ideas I'd like to pitch because I can't do them alone.
First, I think an e-book that we could give away could be effective. Why? Because some people like the survival nature of Jericho while others are attracted by the characters. An e-book could appeal to a wide audience. There could be survival tips, character and actor bios, maybe some fan fiction. Anything we wanted. It's just not enough to ask people repeadly to watch. We can give them a reason to want to.
I do not have the expertise to make an e-book. HTML and PDF are foreign to me. If some of us got together and combined our skills we could do it. Let me know if you can help.

5. I have all the names of all the blogs that covered us from the beginning. We don't want to overwhelm them so that they just want us to go away but groups of us could split the blogs and make sure they remember we're here. We could send an email saying Comic Con or the convention is coming up and we hope we can count on you for some coverage. Sometimes I make a comment and work Jericho into it. We have to be creative in our approach.

We still need to reach friends and family, pass out flyers, and do everything we've been doing but we also need to reach more and more people. We need those high profile bloggers back. Plus, we need to make the newspapers and magazines report on us again.

I'll look forward to your responses and I'll post again as to how it's going.

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DropJack and Jericho

DropJack is a site much like Digg except you don't have to click on a button like Digg has. I do have a button on this blog but not every blog will have one. You do not have to click on a DropJack button to submit a story or vote on one but you do have to register. This is a good way to take the Google Alert articles about Jericho and submit them for more people to see. It's an easy process.

Anyone can submit news stories, boost (jack it) a story's ranking, drop a story's ranking (drop it) and/or post comments.

After registration you can, if you wish:
Vote on a story
Check your Inbox for messages received.
Review posting history. A member's Profile page has 7 tabs - Personal info, Submitted, Published, Upcoming, Commented, Voted, and Saved - which are fairly self-explanatory but in brief allow you to:

- modify your personal profile
- review a list of your previously submitted news stories
- review a list of your previously published news stories
- check upcoming stories (i.e. submitted but not yet published)
- peruse member comments about stories submitted by you
- review votes cast for your submissions in date order (recent - oldest)
- read news stories you have saved to your member account

View people you have added as friends as well as those who have added you as a friend.

Search the DropJack member base.

Add Friends to your Member Profile simply by clicking on the Posted by "username" link and then the "Add 'username' to my friends" link.

To submit a news story, simply click the "Submit a new story" tab on any DropJack page. Follow the instructions on each succeeding page. Once you have submitted your story, it will appear in the Upcoming News section.

The more Jericho articles we can get posted on here the better. You can use the search to check for articles about Jericho then give them a vote.