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Great article from Rich of Copywrite Ink today.
"Getting Wishes: Jericho Rangers"
He also has an interesting comment:
"Its hardly a perfect solution but as a temporary answer, if fans wanted to push a campaign forward ... it would start with Jericho DVDs and iTunes episodes (the pilot, specifically) as gifts, especially tying in the idea of taking each others for granted.
The second phase of the campaign would take place sometime in the second week in Jan., which would likely be a countdown to Jericho, focusing on the divided nation concept (which is much like the producers see it).
They are two separate campaigns.
The fans would also have to pool funds and do something that attracts attention, like purchasing ads in entertainment oriented publications, etc.
It could be done, but it would have be done on fan terms because I think you are your own."
***I think we're on our own too.***
Rich at Copywrite Ink has presented an idea for Jericho Rangers to create a fan produced ad. I'm no artist but there are some out there who can do this.
It needs art. It needs be to shorted for banners. But since I will not be able to attend tonight, this is my five second solution... which I suggest runs without CBS logos as it would be fan produced.
Headline:
Divided We Fall.
Visual:
New flag opposing the American Flag. It would be great
if someone could create art similar to civil war era
stuff, except with modern arms. The two flags flying
about each side. However, the flags on their own might
work. Depends on the artist.
Body copy:
The U.S. is caught in its Second Civil War.
And Jericho, Kansas is stuck in the middle.
Call to action copy:
Own the build up in Season 1.
Stay tuned for Season 2.
Tagline:
Jericho. United We Stand.
Credit line:
Produced by Jericho Rangers.
>insert links to the various message boards.<
Run with it or dump it. The choice is yours. Have a great day ... :)
Here's a little background for this post.
Blogger A wrote a funny post that some Rangers didn't find amusing so they launched a personal attack on her that went on for days. Blogger B comes along and uses Blogger A's post to continue the debacle. Blogger A comments on Blogger B's post that she now hates Jericho because of the attacks on her. Another poster says she won't watch Jericho now either. So, when I found this post today I knew I wanted everybody to read it.
Posted by k4ist/Doobie Nielsen(I have permission to post it here)
"Ok...so I thought, in light of a spectacular blunder, that some thoughts towards how to tailor our blog comments and responses to mainstream media stories was in order.
Much of this stuff, we regulars here are aware of, but since we've got some new users and viewers coming along, it bears repeating. Everyone feel free to add comments or experiences, or share your knowledge.
First off, I made a statement on a CBS thread that I think is a good overall guideline..."Treat these people like you are trying to borrow money from them". Get it? Pander to their vanities...compliment them on their writings or ideas...if it's a blog, take the time to read some non Jericho related content and get a feel for what this person is all about. Get to know them and their style...picture this person as sitting right in front of you and and tailor your comments to what appears to make them tick. When you've got a good feel for the person...go in for the kill. Pick an aspect of Jericho that you feel will interest them...if we get the slightest bit of interest, the show will do the rest to pull them in.
Same goes for mainstream media...take care not to interfere with a journalists' work. All above applies here with that one big caveat...don't get in the way of this person doing what they do for a living.
On the other boards...encouragement for good ideas...respectful direction for the ideas that aren't so good or need work or are just outright dangerous.
Just some general thoughts to start. I really believe in this social engineering stuff...I've seen it work...I've used it myself to great success, and even though I do have reservations about basically being somewhat deceitful in my actual interest level in the person...it's a tool that we need to embrace and use to it's fullest advantage."
Thanks. I couldn't have said it better.
There has been a lot of discussion today about how to promote Jericho. Instead of a tutorial today I'd like to address some of the issues raised as well as a few ideas.
1. Are we fragmented? To a degree I think we are. Many of our fellow Rangers left us when CBS announced that they were giving us 7 more episodes. Part of the reason may be that they feel we won and there was no more work to do or they may plan to come back when Jericho airs this Fall. It's also summertime and people are enjoying other activities.
2. Since there are fewer of us it will fall on us to make it appear our numbers are larger than they are. We need more people digging and commenting. We need to post on every forum we can find that will let us talk Jericho. The digging and commenting is going much better for now.
3. We're doing great reaching friends and family but as Memles said that's not enough. We need to extend our arms to embrace everybody. This is difficult because in most marketing plans you learn who your target audience is then you direct all activity towards them. We know that our target is everybody and the way you market to a 60 year old likely won't work with a 10 year old.
4. I have two ideas I'd like to pitch because I can't do them alone.
First, I think an e-book that we could give away could be effective. Why? Because some people like the survival nature of Jericho while others are attracted by the characters. An e-book could appeal to a wide audience. There could be survival tips, character and actor bios, maybe some fan fiction. Anything we wanted. It's just not enough to ask people repeadly to watch. We can give them a reason to want to.
I do not have the expertise to make an e-book. HTML and PDF are foreign to me. If some of us got together and combined our skills we could do it. Let me know if you can help.
5. I have all the names of all the blogs that covered us from the beginning. We don't want to overwhelm them so that they just want us to go away but groups of us could split the blogs and make sure they remember we're here. We could send an email saying Comic Con or the convention is coming up and we hope we can count on you for some coverage. Sometimes I make a comment and work Jericho into it. We have to be creative in our approach.
We still need to reach friends and family, pass out flyers, and do everything we've been doing but we also need to reach more and more people. We need those high profile bloggers back. Plus, we need to make the newspapers and magazines report on us again.
I'll look forward to your responses and I'll post again as to how it's going.
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